New, Sample or Preloved? -here’s the new ones this week!


This week’s seen the gorgeous Carolina from Maggie Sottero arrive in store. A new gown of full lace with capped shoulders and keyhole back detailing, this one is a true winner and sure to be snapped up very quickly by one of our brides. If you fancy giving this one a try then just get in touch to make your appointment to visit.

At under £1000 including its sparkling belt, this is a Designer gown which has to be viewed!


Our Super Sample is from Augusta Jones – Isabella again is a full lace gown with V neck styling in blush colourway. Any bridal dress from the Augusta Jones collection is made to the highest standards with  so much attention to detail resulting in one of the most luxurious dresses currently in our range her at Swoon


Maggie Sottero Emma

Oooh we’re loving the  lace theme this week!  Our chosen preloved is also from  from the Maggie Sottero collection. Emma is an immaculate once worn full lace dress offering a flexible fit with a lace up back. Optional cap sleeves are included and again, its all at an incredible none-Designer price of just £700!

Maggie Sottero Emma

To try any of the dresses here or on our site please give us a call today to arrange your appointment – or fill in a contact sheet online.



Naomi Neoh Samples

optimized-71e8477adfbf35d9227fb5f376b8cb4cThis week our new Naomi Neoh samples have arrived and each gown has at least £1000 off it’s rrp. These dresses are all as new so our lucky brides that love Naomi’s gowns are in for a real treat!

Signature soft silk skirts with finely boned bodices to give a perfect fit are probably why Neoh dresses are so desired by brides to be. Orchid is in the stone colourway, perfect for someone looking for something a little different to the standard ivory, but then Naomi’s blush colourway is another perfect twist on ivory, with just the faintest hint of pinky peach making it easy on most skin tones


For those wanting a more fitted silhouette then Beatrix may be the one. Illusion low back with lace insert, nipped in at the waist and softly shaped over the hips, this dress is just adorable!


To try these, or any of the range of Naomi Neoh samples, give us a call or drop us an email to arrange a  visit. They won’t be around long, so don’t delay, with only one of each, the pressure is on if you are a Neoh lover looking for a huge saving on a silk wedding dress.

Jenny Packham Bardot


This week’s featured dress is Bardot from Jenny Packham.

Bardot is made of silk  chiffon with intricate vintage beading, a classically styled gown inspired by the art deco era, cut perfectly and in the finest silks it is certainly one that we are all swooning over!

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A sample gown in great condition, with oodles of silk skirts ready to swish down the aisle, a Designer gown with its Designer price slashed, ready and waiting for one lucky bride.

Jenny Packham Bardot size 10



To try this or any of our collection of sample gowns, contact us via the shop, website or via email.




Virginia by Sottero and Midgley

Sottero and Midgley Virginia
Sottero and Midgley Virginia

Each week starting today, we are going to list our favourite new arrival and what better one to start with than Virginia. From the Sottero design house, this sparkling stunner of a frock will delight anyone looking for a soft Aline dress with some starlight and twinkles! Sottero and Midgley at their best with beautifully cut bodice, boned for a perfect outline and a soft sweetheart neckline to complete the look.

The  light blush tulle layers are scattered with thin sequins and opalescent pearls, finished off with a slim belt of Swarovski crystals.

Still current line and as new, with a whopping £700 off its price tag, to view,call or email us to make your appointment





Ruby; Packham to sparkle and shine

Ruby by Jenny Packham

It’s been hard not to burst into that Kaiser Chief’s classic today, as Ruby,Ruby Ruby Ruby amongst other Packhams is  here with us and so we just had to share in a quick lighthearted post! Art deco inspired design with oodles of silk chiffon skirts and over £1000 off the rrp -no wonder we’re singing and dancing!


An indulgence indeed , a classic Packham silk  gown of  chiffon and charmeuse with dazzling swarovski  centrepiece is going to be our eye catching window dress this week. Unlikely to stay window side for the whole week as interest is already rolling ,  we just had to let her sparkle in the spotlight over the weekend – If you would like to come along to try her on , get in touch before it’s too late!


Jesus Peiro samples now at Swoon


 With several Jesus Peiro gowns having  just having arrived, we thought we’d take a  quick look at some of our favourites!

Known for their sophisticated look and crisp Mikado silk blend fabrics, Jesus Peiro gowns are all made in Spain, with the focus on quality manufacturing and all gowns being hand finished to the highest standards


Style 6038 shown above, has the softest tulle skirts with hand beaded top and jacket to match, perfect for the bride looking for something a little bit different. Intricate beadwork is echoed throughout the bodice, and with the high necked jacket being fully detachable there is the option of two separate looks.

Jesus Peiro 6000 size 10/12

The finest of fabrics combined with cutting edge designs have also brought us the popular 6000 with its high collar neck and  dramatic centre front bow. This dress  is a real show stopper and we are  fortunate enough to have a brand new one currently in stock

If you love this look but prefer a smaller skirt then the 5009 is worth a try. This gown also features  the centre front bow but this time with a slim Aline cut skirt and high back, again in the crisp light ivory zibeline.


Looking for long sleeves, then check out the 6037.Slim silhouette outline and semi- sheer full length chiffon sleeves. Belts can be added, the one illustrated here is just one option with this gown.


Seen something you like? Make an appointment  to visit us!

Call us or contact us via the website and we will get right back to you.

Dress love : Our Valentine choices

Sottero-and-Midgley-Fatima-5SR612-frontYear on year, Sottero never fail to delight us with their innovative designs, including something in their extensive collection to delight every bride to be. Their diverse range of gowns, consistently made to the highest standards are what keeps the Sottero name up there with the best of the Bridal Design houses.

Fatima is a delightful vintage styled gown with  boho appeal in its bell shaped sleeves and and pearl buttons. Given a 21st centurt twist with a low illusion back and delicate Swarovski crystal waistband this delicate dress, although just arrived , is unlikely to be with us for long!


For lovers of beads and embellished details then the fabulous Pamela surely has it all! Satin sheath styled dress with sweetheart neckline and oodles of beads and sequins that have us all Swooning………love it but want something with straps? This gown lends itself perfectly to the addition of matching twinkly tulle straps to complete the look or you could opt for Clementine. Similar styling but with beaded straps, another design winner from Sottero.

Sottero-and-Midgley-Clementine-4SC988-alt1Glamour and red carpet spring to mind when viewing Delphina. Sculptured fishtailed styling in mikado fabric with high neckline and low illusion back , this is a head turner of a dress for sure. We particularly love its beaded neckline and stunning low back!

Maggie-Sottero-Delphina-5MR708-back For lovers of tulle ball gowns then Mariam stands as our clear winner. Layer upon layer of softest tulle, nipped in at the waist with a Swarovski beaded belt. The deep V neckline, with delicately beaded shoulder straps and a flowing train make this a stand out gown amongst the many ball gown styles currently on the market.

Sottero-and-Midgley-Mariam-5SS123-frontAnd perhaps saving the best until last, the wonderful Evianna  with her lace curvy dropped bodice and tulle flare skirt is completely adorable. Delicate lace cap sleeves, illusion low back and soft tulle skirts give this dress massive appeal. These features, combined with the incredible corsetry synonymous  with Sottero styling, give this dress real star quality.



If you would like to  visit us, and try any of our gowns featured here or online then please email or call us to book your appointment.

Saturdays are exceptionally busy, please book ahead to avoid disappointment. For full opening hours click here.

All dresses are available at time of article publication.

Top Frocks from Mori Lee



There’s rarely a day, let alone a week, that goes by without a new dress arriving through the Swoon doors but this week we have been relishing the arrival of several as new Mori Lee dresses, all at once!

The dreamiest of this selection has to be the 2618 which, with its crystal encrusted bodice and sweeping soft layers of tulle skirts make it an absolute winner with those favouring the ball gown look.

Easy enough to wear for petite brides, full skirted but without the weight of heavier fabrics, this is one show stopper of a dress

Mori lee 2618

For figure hugging dresses the 2682 takes centre stage and is our window dress this week . Gasps and thumbs up from passers by as they slow their pace to check out this one out in more detail suggest to us that this will be hastily hot footed off the rails!

Soft tulle pleats across the bodice giving way to the king of fit and flare skirts. This dress gives the most flattering of outlines and is perfectly finished with a plunging sweetheart neckline and twinkle overload


Lace lovers can pick up one of best Swoon bargain gowns at the moment, again from the Mori Lee collection the 6763 is a lightweight strapless lace dress with corset closure for great shaping. At under £700 for a dress in new condition this may just be that Designer wedding dress without its hefty price tag that you’ve been searching for.


Wanting an illusion low back ? Then check out Mori Lee 2601  with its beaded tulle back and central button detailing.  Slim fitting gown with beaded lace appliqué work it’s another one to set pulses racing. In fact choosing a favourite from this collection is tough -these gowns are all winners!


To try our featured Mori Lee gowns, or any sample dresses in our collection then please contact us via the website, email or by phone and book your appointment to visit us.








Samples to Swoon over

Here at Swoon, samples simply make sense to us -same Designer quality, same up to the minute styling, but not the same expenditure as ordering new. With limitless choice here currently as the new stock rolls in, there’s never been a better time to pick up your Designer dress for less.
When the newbies arrive there’s always a rush to take a look through the stock and choose our personal favourites but with so much choice, there’s got to be a dress here for everyone!

Maggie Sottero's mission is to make dreams a reality for every Maggie Sottero bride by delivering innovative designs, superior quality and best-in-class service.

A personal favourite is Payton from Maggie Sottero. Hard not to love the sleek lines of sequins and pearls embellished across the soft tulle and the delicate flutter sleeves on this sheath styled gown. Perfect!

Whilst still with Sottero we also have the divine Nora with her masses of tulle skirts and beaded corded lace bodice. Brand new but still with a discounted price tag, another star buy for our visiting brides


For those looking for something lighter, perhaps a destination style dress suitable for those beach weddings , then look no further than the Stella York gown, 5745.  Soft chiffon gown with the added bonus of soft boning to give shape and support, this dress has a low plunge back with centre back beaded panel. Again, brand new and under £1000, an unbeatable bridal buy.


And at the risk of overlooking a full lace gown, then the Mori Lee high necked lace appliqued gown rolls in at under £800 and is another show stopper gown. Slim Aline styling for a flattering silhouette, this gown is our window dress this week and has already attracted a lot of attention!

To try these, or any of our vast range of bridal wear, ready to take away on the day, then give us a call to book your appointment today.

01932 842922

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Perfect Preloveds at under £800!

Although these days we are predominantly a  Bridal samples superstore we still can’t resist taking in the best of the Preloved gowns which offer  incredible  deals for brides to be  in terms of value for money. Usually around half their retail price, we carefully handpick the very best gowns to bring  our brides  the best preloveds on the market. Currently the choice of preloveds at Swoon is exceptional,stock levels are high and the choice is considerable – below are just a small selection of those available.

A perennial favourite Designer, Maggies Sottero is one of the biggest industry names that year on year never fail to produce award winning stylish gowns. This week we have taken in the beautiful full lace Lorie, featured below, and at just under £800 and in perfect condition, this has to be a best buy currently!

Flirt delivers all that's current to fashionistas intent on rockin' their style during the most memorable moments of their lives.

For  lovers of sparkles rather than lace, our fully beaded and sequinned unstructured gown, Diana from Eliza Jane Howell has just arrived too, and at only £700! Optional detachable belt and delicate semi-sheer cap sleeves, in perfect condition.

Eliza Jane Howell Diana preloved gown


Continuing on the Sottero theme however, our other outstanding value purchase is the current line Breanna,full lace sheath styled gown ,again with us at under £800. This one is certainly not going to be hanging around long!

Breanna by Maggie Sottero


If lace isn’t your thing, and you’re loving the plain structured silky look, then the amazingly priced Sofia gown at £599 may be just what you’re looking for. Originally costing £1990, this Christina Sposa gown has come into us with a crazy low price tag and represents unbeatable value. With high neckline and softly ruched bodice for a flattering fit, the gown is as new and ideal for anyone with a small dress budget but wanting a fabulous Designer look.

Christina Sposa size 10. PartTo try these, or any of our extensive collection of bridal gowns, call us or email to book an appointment today.

For opening hours please view the ‘About Us’ section of our site for full details


Coming and going -Frock style!

vestidos de novia encaje

‘We just never know what is going to come into stock,’ is probably one of the most frequently used phrases you’re likely to hear if anyone actually visited us on a weekly basis! Stock is constantly changing, and that’s one of the great things about working with large quantities of quality sample wedding dresses which find their way to us from all over the UK.


As one delivery arrives, other stock is recalled, dresses sell, and dresses are brought in unexpectedly, infact there is rarely a day that passes without a dress either leaving or arriving. So whilst on the subject of commonly parroted Swoon shop sayings, another of our favourites is that there’s no pressure, as the pressure comes in the form of us only having the one dress, so if you love it, you need to be quick to make your decision -once its gone, its gone!

This week is proving no exception – no sooner had the stunningly gorgeous Karenza from Sottero and Midgley graced our rails, that it was snapped up but one very lucky lady who saved a whopping £800 off a new dress – Tatianna from Naomi Neoh has now just been delivered, a spotless silk sample – this one too is unlikely to sit around too long before being spotted and whisked off to some dreamy wedding.

For our destinations brides, Mayla from Maggie Sottero has just arrived and in soft Paris chiffon is ideally suited for the beach weddings and brides with a small dress budget – at £675 this is a fantastic buy, but unlikely to be with us for long.

mayla by maggie sottero

However the dresses most likely to cause a stir this week are the new arrivals of Yolan Cris samples -and to say we’re excited about having these little treasures on our hangers, is perhaps an understatement.


The buzz word in Barcelona, the latest must have look, and already we are fortunate enough to get some of the samples through our door. We’ll be popping the styles online shortly. Whilst viewing, if this is your chosen look we suggest taking a peek at the Rembo gowns too -boho lace chic which graced our windows last week and caused many a head to turn.

Whatever your style, this week we have a large influx of stock, so check out our new arrivals and make an appointment to view!

Rembo Matilde wedding dress


Emma Hunt Collection

Emma-Hunt-2015-by-Christopher-Dadey-at-White-Gallery-London-4Theres always great excitement when we know the latest Emma Hunt samples are due in stock and this week was no exception! Like opening the most exciting of gifts, unzipping the gown bags delivered direct to us from Emma, is like being treated to best chocolate or the finest champagne. Lux silks and finest chantilly laces combined with the highest levels of tailoring in the business bring together the most exquisite of bridal gowns.

Maddy, featured above, comes with long flowing sleeves or can be worn as seen here. Luxury silk marocain with high neckline and V back detailing, perfect for anyone looking for an unstructured fluid look.

If lace is your preferred unstructured style then look no further than Pilar – full silk and  levers lace with dainty mid length sleeves and empire line styling

Pilar_London Collection_Emma Hunt


For the lace lovers amongst us, the choice is endless -Leora as a full ivory chantilly lace or there’s the delightful Norma,  proving popular  already to the current trends for rose gold colourways.

In addition to the samples collection we also have an immaculate preloved Emma Hunt, Padma, currently in stock. As with most preloved, they represent the best value for money as they sit around half their rrp, Padma being no exception. This silk lined full lace gown with exquisite teardrop train is less than half its original £3,250 price tag.


 To view any of the Emma Hunt collection give us a call to make an appointment and discover the rare luxury of pure silk gowns, made in the UK and at substantially reduced retail prices